Snoop Dogg, born Calvin Cordozar Broadus Jr., has transcended his origins in Long Beach, California, to become a global icon in music, business, and popular culture. As of 2025, his estimated net worth stands at approximately $160 million. This impressive financial portfolio is the result of a multifaceted career spanning over three decades, encompassing music, entrepreneurship, investments, and media appearances.I
Musical Career
Snoop Dogg's journey to stardom began in 1992 when he featured on Dr. Dre's debut solo single, "Deep Cover," and subsequently on Dre's solo debut album, The Chronic. His distinctive laid-back rapping style quickly garnered attention, leading to his own debut album, Doggystyle, in 1993. The album debuted at number one on both the Billboard 200 and Billboard Top R&B/Hip-Hop Albums charts, selling over 800,000 copies in its first week. It has since been certified quadruple platinum.
Over the years, Snoop has released 20 studio albums, selling over 35 million albums worldwide. His consistent ability to produce chart-topping hits has ensured a steady stream of income from album sales, touring, and streaming royalties. Notably, his 2022 world tour grossed $73.7 million, with some shows earning up to $2.9 million over two days.
Entrepreneurial Ventures
Snoop Dogg's business acumen has played a significant role in building his net worth. He has strategically diversified his investments across various industries:
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Death Row Records: In a full-circle moment, Snoop acquired Death Row Records in 2022, the label that launched his career. This acquisition not only gave him control over his music catalog but also opened new revenue streams through merchandise and re-releases.
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Casa Verde Capital: Co-founded in 2015, this venture capital firm focuses on the cannabis industry, reflecting Snoop's long-standing advocacy for marijuana legalization. As of 2025, Casa Verde Capital's portfolio is valued at approximately $300 million, investing in various ancillary cannabis businesses.
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Still G.I.N.: In collaboration with Dr. Dre, Snoop launched a premium gin brand, Still G.I.N, retailing at about $39 per bottle. The brand blends West Coast swagger with Southern soul, aiming to create an unforgettable nightlife experience.
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Snoop Doggie Doggs: In 2006, Snoop ventured into the pet accessory market with Snoop Doggie Doggs, offering a range of pet products that reflect his unique style.
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Broadus Foods: Named after his family, Broadus Foods offers a line of breakfast products under the "Momma Snoop" brand, including cereals, pancake mix, and syrup. This venture combines his love for food with his entrepreneurial spirit.
Investments
Snoop Dogg's investment portfolio showcases his ability to identify and capitalize on lucrative opportunities:
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Tech Investments: Snoop was an early investor in platforms like Reddit and Robinhood, both of which have seen substantial growth. He also holds a stake in Klarna, a Swedish fintech company specializing in online shopping solutions.
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Cannabis Industry: Through Casa Verde Capital, Snoop has invested in various cannabis-related businesses, including e-commerce platforms, health and wellness products, and technology services supporting the cannabis sector.
Expanding the Brand
Snoop Dogg's charismatic personality has made him a sought-after figure for endorsements and media appearances:
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Television and Film: Snoop has appeared in numerous films and TV shows, often portraying himself. His ventures include hosting "Martha & Snoop's Potluck Dinner Party" alongside Martha Stewart, showcasing his versatility and broad appeal.
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Commercial Endorsements: He has partnered with brands like Corona and Skechers, appearing in high-profile commercials, including a Super Bowl ad with Martha Stewart.
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Product Collaborations: Snoop has launched various products, including a line of cannabis products under the brand "Leafs By Snoop," and a wine label, "Snoop Cali Red," in partnership with 19 Crimes winery.
Real Estate
Snoop Dogg's real estate investments reflect his California roots and practical approach to wealth management:
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Diamond Bar Residence: In 1998, Snoop purchased a home in Diamond Bar, California, where he has resided for decades. This property has been his primary residence, reflecting his preference for stability and familiarity.
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The Compound: Located in Inglewood, California, The Compound is a 20,000-square-foot creative hub equipped with recording studios and other amenities. It serves as a testament to his commitment to fostering artistic endeavors.
Philanthropy
Beyond his financial pursuits, Snoop Dogg has consistently demonstrated a commitment to philanthropy, giving back to the communities that shaped him. His charitable efforts have made a significant impact, particularly in youth programs and social justice initiatives.
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Snoop Youth Football League (SYFL) – Established in 2005, the Snoop Youth Football League has provided thousands of young athletes, particularly in underserved communities, with opportunities to play football and receive mentorship. Many former SYFL participants have gone on to play in college and even the NFL, demonstrating the program's success.
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Social Justice and Community Support – Snoop Dogg has supported various causes, including initiatives to combat police brutality, homelessness, and youth education. In 2020, he publicly backed organizations such as the Black Lives Matter movement and the National Urban League.
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Donations and Food Drives – Snoop has donated millions to food banks and disaster relief efforts. He has also participated in food drives across California, ensuring that struggling families receive essential supplies.
His philanthropy extends beyond simple donations—he actively engages in these causes, leveraging his influence to amplify important issues.
A Legacy Beyond Music: The Future of Snoop Dogg’s Empire
Snoop Dogg’s financial success isn't just about making money it’s about longevity, adaptability, and influence. He has consistently evolved with the times, embracing new opportunities in music, business, and digital media.
Looking ahead, Snoop Dogg’s wealth is expected to continue growing as he expands his empire. His investments in cannabis, technology, and entertainment ensure that his brand remains relevant and profitable. As he continues acquiring businesses, launching new products, and influencing culture, his $160 million net worth could grow even further.
Whether it’s his music, business ventures, or philanthropy, Snoop Dogg has cemented his place as a legend not just in hip-hop but in the broader world of entrepreneurship and entertainment. His journey serves as an inspiration for aspiring artists and entrepreneurs alike.
From Long Beach to global superstardom, Snoop Dogg has built a financial empire that reflects his talent, charisma, and strategic mindset making him one of the most successful and respected figures in modern entertainment.
